Not just a philosophy, but also a tool

Through the years, our way of thinking and operating has crystallized into the Dartboard concept, with the central idea being to approach communications as an entity originating from the organization’s goals and strategy. No sub-area of communications is isolated, they all tightly interact with each other. In other words, we do see the forest for the trees.

However, the Dartboard is so much more than a way to philosophize. It’s also a tool we use daily in our communications consulting and in our magazine production work.

When creating an overall view of a company’s communications, a general concept of a magazine, or another communications solution, we use the Dartboard to ensure that all the sub-areas of communications or a magazine’s articles support the strategy, right down to the smallest details.

At the same time, we outline the key communications processes and ensure that information can be produced for many different purposes through a single, straightforward information collection and editing process.