More than a philosophy – it’s also a tool

Through the years, our way of thinking and operating has crystallized into the Dartboard concept, the central idea of which is to approach communications as an entity originating from the organization’s goals and strategy. No sub-area of communications is detached; they are all tightly intertwined with the others. So, being able to see the forest for the trees.

However, the Dartboard is much more than a way to philosophize. It’s also an excellent tool that we use daily in our communications planning and consulting work.

When planning communications, we use the Dartboard to ensure that all sub-areas of communications support the strategy – right down to the smallest detail.

At the same time, we outline the key processes and ensure that information can be produced for a variety of different purposes through a single, straightforward information collection and writing process.

When communications as a whole has been thought out and is consistent, time and energy can be spent on what is most important, i.e. improving the communication between people.