The world is changing – and so are the challenges of communications

We carry out communication reviews for companies and organizations to assess how effectively their communications support the company’s goals and operations and to determine whether and where there is room for improvement.

A communication review is used to

• Determine if the company’s communications align with existing/future business goals and strategies
• Determine if the communications align with the corporate communications – are they working together
• Determine if communications support the business efficiently
• Identify the target groups
• Identify the communication channels used (including internal communication channels, customer communications, magazine, web sites, advertising, events etc.), the consistency of the core message, how the different roles of the channels support each other, the link to the strategy…
• Determine the possible conflict between the current and target state of communications, as well as the problems of and obstacles to effective communications
• Analyze communications resources and efficiency of the processes

A review provides an overview of the current state of communications as well as facts for the development of effective, efficient and cost-effective communications.