Magazines can do more than convey information – ideally, they evoke emotions and attitudes

A magazine is an excellent and cost-effective way to support an organization’s strategy and to create and strengthen customer and stakeholder relations. It’s been said that if you can’t meet to the customer in person, a magazine is the next best thing to being there.

As a communications channel, a magazine is ideal for outlining visions, shaping attitudes, reinforcing customer relations and conveying new ideas. The detailed product information and latest news items can be communicated on a web site.

An effective magazine is always based on an editorial concept that defines the role of the magazine and the ways it supports the organization’s goals.

We specialize in concept design and in producing customer, stakeholder and personnel magazines for domestic and international organizations operating in various industries. Producing multilingual and multicultural magazines is one of our strengths – we currently produce magazines in 13 languages.

Continuous editorial work

Long-term cooperation and development in magazine production. The magazine’s ongoing production model is agreed upon with each customer. A magazine can be produced either as a ’turn-key’ project or as a shared production process.

Magazine development

Magazine review
We assess the effectiveness of the organization’s magazine at achieving its mission as well as he production process in practice.

Magazine makeover
We offer advice on enhancing the effectiveness of the organization’s magazine – from basic design elements to content and layout. And, if needed, we can handle the details to implement the makeover process.

Magazine concept
We develop a magazine production "handbook" defining the mission of the magazine, the target groups, core messages, structure, style and visual look.

Magazine consulting
We advise magazine producers in the development of their own magazines and in boosting the efficiency of their processes and editorial work.

 



The Interaction of Internal and Customer Magazines

One message, two perspectives

An internal and an external magazine convey the same message – each in its own way, each with consideration to the needs of the readers.

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How does an online magazine work?

Complementary counterparts

When realized correctly, the strengths of a printed and online magazine mesh into a functional package.

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