A total concept approach

Over the years, Compositor’s perspective of corporate communications has crystallized into the Dartboard concept.

The concept starts with the notion that communications is always seen as an entity of different communications channels and actions.

Creating a communications strategy that is based on the company’s strategy and goals seamlessly supports the company’s goals. At the same time, the core messages can be adapted to different target groups and communications channels quickly and uniformly.

This way, communications is cost-efficient, consequent and supportive of the company’s goals.

 

 

The dartboard advantage
  • Communications naturally support the organization’s goals and strategy
  • A message conveyed via different channels is always consistent and creates the necessary repetition
  • The same information can be used quickly in as many channels as possible through a clear process
  • Resources can be used efficiently
  • Cost savings
The dardboard in practice

More than a philosophy, it’s also a tool

For us, the Dartboard is not just a way of thinking, it’s a solid tool in planning communications and magazines.

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