A total communications concept

Compositor’s perspective of corporate communications has crystallized over the years into the Dartboard concept.

The concept is based on the notion that communications is always seen as a whole consisting of different communications channels and actions. The customer’s goals and strategy as well as the values and corporate culture guiding operations are at the core of it.

Creating a communications strategy that is based on the company’s strategy and goals ensures seamless support of the company’s goals. At the same time, the core messages can be adapted to different target groups and communications channels quickly and uniformly.

In order to operate in line with the Dartboard concept, we must genuinely be in touch with our customer’s world. That is why we don’t just plan and coordinate projects, we are also closely involved in the practical work.  This way, communications is cost-efficient, uniform and supportive of the company’s goals.